Beth Rose, Auctioneer earns top awards in NAA national marketing competition
The distinction honors Rose’s marketing efforts as among the nation’s best.
Winners of the 2015 National Auctioneers Association Marketing Competition, presented in partnership with USA TODAY, have been announced. Beth Rose Real Estate and Auctions took first place in the Digital & Social Media Category for their Facebook entry and the Multi-Property Real Estate Auction Category for their Personal Property entry.
Beth Rose was also awarded several second place finishes in the following categories:
- Postcards – Development Land Real Estate
- Postcards – Recreational Real Estate
- Public Relations and Marketing – Bidder Card
- Public Relations and Marketing – Company Brochure
All winners in the contest were formally recognized during the NAA Marketing Competition Awards Reception in Addison, Texas during the International Auctioneers Conference and Show, July 16th. Winners received an award, and their entries were on display.
Overall, the annual NAA Marketing Competition, presented in partnership with USA TODAY, continues its rise as the premier contest for NAA members to showcase their marketing efforts. The total number of entries continued its steady climb seen over the past several years, as did the quality level of those entries.
This year’s contest highlighted coast-to-coast, top-level marketing efforts as winners from numerous states and South Africa emerged. The competition featured 57 sub-categories in seven categories: Postcards, Brochures & Catalogs, Newspaper/Magazine Print Ads, Public Relations & Marketing, Digital & Social Media, Photography and Auction Marketing Campaign of the Year.
The task of determining winners was given to a panel of marketing and advertising professionals, all of which have backgrounds in branding, promotion, media, public relations and graphic design. Judging criteria included considerations such as creativity, ad effectiveness, clarity and visual appeal.